The executive summary of a business plan is a summary of your business plan. It is not just any summary but it is the highlights of your entire business plan.

Most times, investors will want to take a look at your executive summary before they even look into your business plan. If your executive summary does not catch the investor’s attention then most times investors won’t even look into the rest of your business plan.

Therefore, you have to list all the selling points on y...
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